Sizing Up Your Mark
One of the promotions in the first video that captured my attention was effective logo design. The relationship between image and typeface is essential for big businesses and leading industries. A logo is a symbol, trademark or badge which conveys the identity and ownership of a product, company, campaign or concept in a recognizable and memorable way. To represent a company, you have to study different concepts that relate to the company’s branding and signature.
A logo can be used in many different forms, sizes and contexts. For example, the logo for a hotel could be printed on a letterhead or menu, embroidered onto a napkin or jacket, embossed on metal cutlery or illuminated as a huge neon sign on the side of the building. Logos have been around in one form or another for several thousand years. The Ancient Egyptians are known to have branded domestic animals with hieroglyphs to mark their ownership. The Ancient Romans and Greeks marked their pottery to identify the manufacturer. The great faiths of the world have all adopted symbols for ease of recognition as well.
Defining client’s needs is a simple concept that helps to define the resources for a client-based design strategy for success for product or logo design launch. This will in turn help one with examining the target audience with campaigning what is needed to meet the demands of a newer product or logo for a designer. With these trends in the business of marketing, and design, one would have to apply the support of different industry leaders to compliment and resolve designer solutions.
Margo Chase considered these frameworks on her poster/banner that she branded with the AIGA event. In the video on LinkedIn/Lynda.com, Margo went through several different concept sketches that involved a Serif typeface with signature qualities that helped her pursue a lively and inviting feel. The curvilinear forms that were used in her advertisement banner involved a hand-sketched typeface with loops and curves that was created with her artistic appeal. This relates to what I believe our teacher Ryan McClung is focused upon as it relates to creating the atmosphere for great logo design. I observed that Ryan Mclung is anxious to help to alleviate concerns with using applications and his focus on stimulating core development strategy that frontier on the advancements of hand-sketched designs. To fulfill this engagement, the Adobe application was used to support the process, not to undermine that conceptually, she processed her design through the engagement of mental concepts that then became a sketch, that then became digitally supported as one used at the event.
“So each time I’m redrawing this, I’m making further decisions about how I want it to look and how I can relate the proportions of things to relate to each other (Chase, 2008).” While Margo’s essential formula evokes my personal designer, Ryan McClung (2020) suggests that we as students must, “Synthesize and apply valid research to elevate design solutions to entirely new forms.” One must activate the idea that there are several ways to get where you need to go; to burgeon forth several different outcomes for a great logo design. By one using successful strategies through legitimate resources, one can strive ahead to valiantly approach their image concepts when rough sketching designs for class or in the real world. In the world today, there are many lucrative jobs that rely upon great thinkers who can design well in a new digital atmosphere.
Today, it is essential that the graphic designer’s augment their approach on their designs and have further ideas and skill sets to offer companies. User experience design is one of them which defines itself by the experience encompassing end-user interaction with the company’s products and services online. Nick Babich is a very successful UX designer. He states, “Companies are increasingly more invested in making sure their customers have a positive digital experience, and there’s no sign that this trend will change anytime soon (Babich, 2017).” He goes on to say, ‘trained UX designers are recruited as much as software engineers.’ To design the way a product feels comes from the combined effort of great minds at work. Many engineers and designers such as, Visual Designers, UX strategists, User Researcher, Interaction Designers help users to gain materials and products via an online navigational system. To make that experience pleasurable is what is buzzworthy and trending at the moment. Information architects and usability testing for products that are sold online are trending every day. Software companies that influence the design of product for a corporation need designer s to be conscious to the trends of that support deliverables via an online source. The outcomes of a graphic designer’s outcome is similar to conveying symbols as a tradition to represent a form of communication needs for the time as cuneiform once did. In conclusion the truer deliverables come from great designer who are highly knowledgeable about how to communicate their ideas effectively.
References
Chase, M. (2008). Margo Chases’s Hand-Lettered Poster: Start to Finish. Retrieved from LinkedIn/Lynda.com website January 8th, 2020 at https://www.linkedin.com/learning/margo-chase-s-hand-lettered-poster-start-to-finish/the-making-of-a-hand-lettered-poster?u=50813145
Babich, N. (2017). Moving From Graphic Design to UX Design: The Complete Guide to Career Change. Retrieved from Adobe.com website January 7th, 2020 from: https://theblog.adobe.com/ux-design-for-graphic-designers/
McClung, R. (2020). Week 1 Live Session MDMFA.pdf. Full Sail Online. Retrieved from FSO January 7th, 2020.
Nandi Walker’s Mastery Journal 