Defining Clients Needs Project 1

Reflection Week 1 Defining Clients Needs

Nandi A. Walker

Full Sail University Winter Park Florida

Abstract

When a client asks for marketing strategies, they want to be able to back the investment of the media designer with the future investment of expanding the business profit share. With innovation and strategic analysis one can transmit a higher order of outcomes for a greater business pattern. In our MDMFA programming we must consider the difference between quality designs and greater ideas which enhance the marketing share of a businesses. The combination between formulas that work for profit of a business, and conveying an older idea new, can also impact the future legitimacy of future business with a client as a media designer and the profitable nature of a career long relationship.

Reflection Week 1 Defining Clients Needs

Key Takeaways

The intention behind defining client needs is to become aware of the projects need and the necessary length of research needed to back your ideas. At a company, the engineering of top-level protocols and visual input cannot be overlooked. This precise measurable data must become sequenced with two to three strong arguments in a board room and must be backed by data and research analytics rather than just design. One must be willing to observe the accuracy of current trends versus the past data. Like for instance, if one is focused on fashion design for a company’s lingerie department, by acknowledging and studying directly from the market or store, one can examine which direction to move towards for the end-user or customer’s engagement.

In order to be a potent and strong creative, one must invite the wealth of new trends by sketching, brainstorming with mind maps and flowcharts which parallel to the designer’s outcome of a better product initiative. Proceeding with a mutable idea that has a greater connection to the end -user’s buyer consciousness impacts the meaning and anchors in solutions to ride the trends and examine how to make a bra strap enticing in the lingerie clothing field to so that it is more appealing to the end-user.  Matching and using fabrics that are tried and true like lycra-based (stretchy rayon material) rather then cotton makes the company’s stakeholder within the purchasing department feel confident that this item (lycra based) in bulk will cause a flow of customer satisfaction and pronounced profitable degree.

Some questions and concerns involve content creation. Content creation must be able to reach a broader spectrum of consumers. As creative designers, one must begin to synthesize the experience of its end user. To become a legitimate stakeholder, one must be able to work progressively with a team. Communication design and its parameters to educate, persuade and influence all connect through the umbrella of a media designer’s preoccupation with design solutions. I am concerned about whether I have the patience to take the time to indicate concepts or whether I would like to stay on the research data and analytical side.

Media Design Formatting

            By combining ideas and forms to burgeon forth a new concept is the perpetual goal set herein of a great graphic/media designer. Here are some models that I would like to develop throughout my MDMFA coursework.

GOALS for MDMFA PROGRAM:

1. STEP by STEP- To deploy the format for a client to co-brand the development for the activation of unique strategies that communicate visually, the company’s standard and vision to make an impact. The company may lack understanding of the events which must take place to ensure stability of the company’s image. One must convey this in a pre-consultation when the client asks for a logo. Now, they can fully understand that without a progressive theme that mounts a true campaigning of events, the logo itself is a start but not effective.

• RESEARCHING TRENDS- Ensure stability with a client by creating analysis of trends in that market for their type of company format. This can be done with brainstorming led seminars that skill set current administrators or investors.

• MARKET DESIGNING- Learn how to use positive and negative space, proportions with line and shapes that convey an experienced designer. Learn how to use color to promote emotions to the client for better marketing strategies.

• REDESIGNING- Learn how to Redesign present business trends in the client’s uniformity to allow comfortability with old to newer concepts to land the account.

• PROFITS FOR COMPANY- Consider market share, Company expansion, target audience as it becomes relative to newer campaign angles.

• MARKETING CASE STUDY- Learn how to convey to a client’s newer trends in the market through advancing not only in company research protocols but further examination of the current audience and user frequency as it relates to the buying of a product to newer customers for a profitable gain.